Posts Tagged ‘ Twitter ’

Can Social Media Predict the 2012 Elections?

Recently I began as a Buzz Builder at Likeable Media. So, to kick of the semester I wrote a blog post about social media and the 2012 elections. Click on the image below and “Like” it or tweet about it! Comments and feedback are always appreciated!

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Want a Job? Make Sure Your Social Profiles Are In Tip-Top Shape

I recently came across a really great infographic from Mashable on how recruiters are using social networking to screen job candidates. Here’s the most important things I think you should know:

Image Credit: Mashable

  • 91% of prospective employers look at social profiles before they choose whether or not to hire you.
  • 69% of those surveyed have not given someone a job based on what they saw online.
  • 68% have given someone a job based on what they saw online.

The bottom line is that employers will look at what you’re doing online before they hire you. You better make sure that what you’re posting reflects positively on who you are as an employee.

Here are some tips to help improve your chances of landing your dream job:

  • Don’t bad-mouth an employer. Ever.
    No matter how much you may hate your job, don’t go blabbing all about it on Facebook, Twitter and your blog. 11% of people surveyed for the infographic said they didn’t hire someone because they were negative towards an employer. If someone in HR of the company you’re applying to sees that, then they’ll think that you’ll do the same to their company. They may also think that you’re a diva or hard to please. Don’t ever say anything bad about your current or past employers online. It kind of makes you look like a whiny baby.
  • Keep the partying private.
    Everyone likes to relax and unwind after a long week. If you’re the type of person who likes to party and drink with friends, don’t put it online (or at least change your privacy settings so only certain people can see them). It reflects poorly on you as an employee. Employers don’t want someone coming into work hungover. They also don’t want someone who puts a priority on drinking and partying, because they may assume that it takes precedence over work to you.
  • Be Honest.
    This may sound lame and common sense, but some people may not be consciously aware of it. By be honest, I mean be yourself. Make sure that who you are in person is reflected by your online personality. If you’re lying about your qualifications, an employer can find out. Also, if you’re extremely outgoing online, and timid and shy in person, an employer is going to be confused as they try to figure out who you actually are.
  • Get Creative.
    Stand out from the crowd. Do something different. 36% of employers surveyed said that they hired someone because their social networking profiles showed creativity. If you show creativity online, then a prospective employer will see you as a creative person and problem solver, which are desirable qualities in an employee.

Of course, none of these are absolutes. And, if you aren’t qualified for the position that you applied for, editing your social profiles won’t save you. Just keep in  mind that social networking is a powerful tool. If you use it properly, you could get a great internship or job.

Was Google+ Ever the “Facebook Killer”?

Back at the end of June, Google launched Google+ in beta for users only with an invitation. I remember feeling like I absolutely HAD to get an invitation as soon as humanly possible. I love trying out new social networking sites, so I obviously had to get my hands on this one. I’m already Google crazy, why wouldn’t I want to sign up?

Soon enough, I got my wish and signed up for Google+. Since then, I honestly haven’t done much with it. A post here, a post there. A new profile picture. I even got the iPhone app. But I just don’t use it a lot, it at all. It’s just one more network for me to be on.

When Google+ first came out many people touted it as a “Facebook killer“. After the service opened to the public in September, traffic to the site spiked, which I completely expected. This week, traffic to the site fell 60%. Was Google+ ever really a “Facebook killer“? Here’s what I think.

One more social network, one more thing I gotta deal with
In all honesty, Google+ is just another social network and at this point people are getting burned out. We’re already on over-load. With Facebook, Twitter, YouTube, foursquare, LinkedIn, GetGlue, SCVNGR, Instagram etc, people already have a lot going on. Google+ was something else that we had to deal with, and it was just too much.

Awkward Space
Google+ occupied an awkward space in the world of social networking. At first, this seemed like a main selling point. It was a lot like Facebook in the way you could create a profile, add pictures and communicate with friends. But, it integrated the open-ness of Twitter of being able to follow anyone you want and not being limited to friend request approvals. It seemed like a match made in heaven. Google+ created its own space. However, the place in between Facebook and Twitter was kind of awkward. Personally, I was trying to figure out what I would share on Google+ that was different from Facebook and Twitter. How could I use this new space? Clearly, most people, like me, haven’t been able to figure it out.

Who are you?
I feel like every day I get notified by Google+ telling me that someone added me to one of their Circles. The problem with that is that I have no idea who these people are. It makes me awkward and uncomfortable, especially since most of these people just seem like spam (Does anyone else have this problem?). On Facebook, I only want “friends” to read what I write. On Twitter, I don’t really care who reads it. On Google+ I can’t figure out who my audience is.

Ultimately this brings me to a few questions: are people on social media overload? Is there a limit to the number of social networks we can be on before we get completely burned out?

To be honest, I don’t have the answers to these questions. And as for Google+ time can only tell what will happen to it. Maybe it will make a comeback. Maybe it will be the next Google Wave. What do you think will happen to Google+?

Police Departments Take Note – Start Tweeting

Note: This post was originally written for Emerson Social Media

Today in the UK, West Midlands Police started tweeting results from court cases in the Birmingham Magistrate Court. This is in an effort to educate the public on the type of court cases that go through the system on a regular basis.

According to The Next Web, local press recently had to reduce the amount of coverage it gave to local court hearings due to constraints on their budgets and not having the number of people available. Through tweeting the rulings, the West Midlands Police hopes to increase the amount of coverage given to the cases and garner interest.

In some ways, this is an example of what social media has done. It has almost eliminated the need for traditional news reporting, and it gives the public a much needed source of information.

On the other hand, does this violate any privacy of the people involved in these crimes? To me, not really. The public has a right to know what cases go through their local system and if they’re reported on traditionally, they can be reported on via social media.

In my local community, Boston, we have our own version of the @WMPolice Twitter handle, aka @Boston_Police.

The Boston Police Department tweets about local crime and happenings around the Boston area. If there was a robbery, shooting, death etc, you will know about it. Although they don’t tweet about court rulings, they make sure that you know anything and everything going on in Boston.

Personally, I believe that police departments tweeting can only be a good thing. It lets us know important information quickly.

What do you think about police departments tweeting?

Stop Sex Trafficking With Social Media

Note: This post was originally written for Emerson Social Media

The Demi & Ashton Foundation (or DNA Foundation) recently launched an online video campaign called “Real Men Don’t Buy Girls”. It features celebrities such as Jamie Foxx, Bradley Cooper, Sean Penn, and Justin Timberlake.

My personal favorite features the Old Spice guy Isiah Mustafa and Mashable’s Pete Cashmore.

The videos focus on “real men” who know how to run their lives, be independent and are overall awesome. As a result, they don’t buy girls who are trafficked for sex.

The campaign is mainly focused on YouTube, but also has an outlet on Facebook. Through Facebook, you can “Prove You’re a Real Man” or that you “Prefer Real Men”. Personally, I prefer real men.

1.2 million children are trafficked for sex every year, with 150,000 of them in the United States. And, every 10 minutes, a woman or child is trafficked to the US for forced labor. The sex trafficking industry is the third largest criminal industry with over $27 billion a year in profits.

Moore was quoted saying, “The goal of our Real Men campaign is to inform men about the reality of child sex slavery. People need to know that this isn’t a problem that is happening ‘somewhere else.’ Hundreds of thousands of children are currently enslaved in the United States. These girls could be your neighbors, your sisters, or your daughters. We are committed to raising awareness about child sex slavery and ending this horrible crime.”

The DNA Foundation is also selling t-shirts on Threadless to support their cause.

It’s unseen whether or not the celebrity overshadows the message of the ad, but I personally think it’s a great tool and idea to gain awareness for the cause.

Don’t Piss Off Your Intern

Note: This post was originally written for the Emerson Social Media bog.

A few days ago, one Marc Jacobs intern got fed up. The CEO of the company, Robert Duffy, let an intern oversee the official Twitter account while let looked for someone to manage their social media full time. Those who sent in clever tweets to the @MarcJacobsIntl handle could get an interview with the CEO.

Eventually the intern had enough. After helping present over 50 people to Duffy to manage the Twitter, he still wasn’t happy. So, the intern let loose on their Twitter feed.

Clearly the intern understood through their actions that they would no longer be able to work in the fashion biz again.

Eventually, the intern was thrown out and someone else took over for the account deleting all of the unfavorable content the intern has posted. All of the tweets took place from an iPhone, making it obvious they trusted their intern with a too much (including important passwords).

This will all make a funny story later and will become another example of why it’s so important to monitor who controls your Twitter, Facebook, blog, YouTube and more. However, I’d like to think of this more from the intern’s perspective.

As many of you may or may not know, interning is a double-edged sword. Thankfully, I’ve been lucky enough to have internships where I’ve been given the opportunity to grow, learn and hone my expertise. But, there are those internships where you’re treated more like a slave and less like a human being. You’re their bitch that brings them coffee, makes copies, sits at a desk and feels ignored.

This is a perfect example of an intern who probably wasn’t being treated fairly. They had to take on the massive responsibility of monitoring a huge brand’s Twitter page alone and trying to organize interviews with every Joe Schmo who wanted an opportunity to get paid doing what this intern was already doing.

If you overwork, ignore or mistreat an intern, don’t expect them to sit around and not do anything about it. We come from a generation who doesn’t take anything lying down. So please, don’t piss off your intern.

The Power of Social Media: Why I Love Zappos

Zappos Tour

One afternoon I decided that I wanted a new pair of sneakers. So, I logged into my Zappos account and ordered some. Later on that day, to my surprise, they had upgraded my shipping to overnight for free! I was so excited that I had to tweet about it. The next thing I knew, I was responded to via @Zappos_Service thanking me for my loyalty to their brand and an exclusive offer to join Zappos VIP. Now I get free overnight shipping with every purchase. How cool is that?!

The bottom line is that most members of Gen Y love Zappos for a couple reasons. The first is that we love to shop online. In a survey conducted between 2004 and 2008, the Pew Research Center it was found that “Generation Y is the most likely to be engaged in all the various activities — communication, entertainment, e-commerce and entertainment-seeking”. In fact, 71% of active Gen Y Internet users buy products online.

The second reason Gen Y loves Zappos is because they can effectively communicate with their customers. In another TNGG article I agreed with one marketing guru that channels are much more important to Millennials than actual brands. In the case of Zappos, we love not only the channel, but the brand as well. Having a company online makes them easily accessible considering the fact that we spend so much time online. However, their ability to utilize these channels in different ways is what makes Gen Y love their brand.

Zappos is the poster child for effective communication with customers. Nothing is forced and they’re truly genuine. You get the sense that they’re always there for you. Not only does their CEO personally tweet on a regular basis, but their customer service account is active as well and always prepared for questions. They’re easily one of the top customer service accounts on Twitter.

At the end of the day, Zappos is a company fueled by customer service. Their television advertising shows adorable puppets acting out Zappos customer service calls, and you know the consumer will always end up happy. Doesn’t everyone (not just Gen Y) want friendly and reliable company representatives?

http://www.youtube.com/v/UJOpWDR8MZ0&hl=en_US&fs=1

Millennials do want customer service, we just want it in different ways. Older generations prefer more much personal forms of service. Millennials want service as fast as possible and in the easiest and most accessible methods, like social networking. Zappos has met this demand with their online customer service efforts.

Zappos isn’t just preaching their ideas of customer service. They’re actually practicing them. CEO Tony Hseih wrote a book about “using happiness as a framework can produce profits, passion, and purpose both in business and in life”. Knowing that everyone in the company, even the CEO, genuinely believes in the same business principles is comforting.

Without a doubt, Zappos is a perfect example of a company that has leveraged social media in a positive way, for both the company and its customers. And it’s easy to see that Millennials have taken notice. Whether it’s through their website, Facebook, Twitter or advertising, Zappos truly is Power By Service.

Image credit: Robert Scoble via Flickr