Posts Tagged ‘ superbowl ’

The Lonely Island Can Sell Me Anything

Image Credit: Jason in Hollywood

Every year Doritos does their crowd-sourced SuperBowl commercials. They’re always fun and they give fans an opportunity to engage with the brand on a massive scale. Recently, Doritos announced a new addition to their SuperBowl competition this year – The Lonely Island. If you don’t know who The Lonely Island is, than you must be living under a rock. It’s comedy geniuses Andy Samberg, Jorma Taccone and Akiva Schaffer. They started off doing SNL Digital Shorts that everyone knew and loved (Dick in a Box anyone?) and they turned it into their very own comedy/music group. The three guys write everything, and they often get help of celebrities (like Lady Gaga) to work on songs with them. Note: I am obsessed with The Lonely Island.

The Doritos SuperBowl ad competition is going to work like this: consumers can submit ads just as they would any year. But this year, you’re not only competing against everyone else, but The Lonely Island too. Whichever ad out of the ones aired get #1 on the USA Today’s AdMeter, gets a $1 million prize. If The Lonely Island wins, that money is donated to charity. Even if you don’t win the money, you’ll still get a chance to work on a “Doritos Project” with the trio.Just submit your video to www.crashthesuperbowl.com/ between October 3rd and and November 21st.

The Lonely Island also promoted RÖKK vodka with a funny, quasi-sexy ad.

When they released their latest album, Turtle Neck & Chain (a recent favorite on my iPod) I saw a billboard for the album, complete with RÖKK vodka near my apartment in Allston. I’ve never tried RÖKK before, but I might as well now. The Lonely Island just instantly upped the cool-factor of the Swedish brand vodka.

There is something about The Lonely Island that is incredibly appealing to my demographic. They don’t take themselves seriously at all, and I appreciate that. If I felt as though the group was trying to sell me something seriously, I wouldn’t be into it. But their irreverence and humor is what makes the ads they’re featured in so appealing. Who would’ve thought that using a group that makes fun of advertising, makes products more marketable

From Superbowl Ad to SNL

Betty White is a fairly well known older actress. She’s funny and one of those adorable old people you just can’t help but love.

So far, this year has been pretty good for Betty White. First, She appeared in a Snickers Superbowl ad this February. Next thing you know, people are pushing for her to appear on SNL via Facebook. Now, for the first time in her career, Betty White will be hosting SNL.

Just think about it, that’s an intense leap. I don’t think she considered for a moment that doing a Snickers commercial would land her the coveted post of SNL host, but through the power of the Internet and social media, that is where her career is headed. Granted, it’s sort of late in her career, but better late than never!

Woman’s Last Stand

During the SuperBowl, Dodge came out with this advertisement titled “Man’s Last Stand”

Now, you’re probably wondering why I would still comment on SuperBowl commercials. That was a while ago (in the mind-spand of a college student). Personally, I find the original ad completely ridiculous. Get over yourselves, Dodge. Conveniently, I recently came across a spoof called “Woman’s Last Stand“.

I think the spoof is great and says everything that I was thinking when I watched the original spot the Monday after the SuperBowl. I figured I don’t have a whole lot more to say on the matter. I think it’s understood at this point. What do you think?

Parisian Love, Google Style

This Sunday was the Superbowl. Not only is it a time for football, but it is a time for commercials. Unfortunately, I was unable to watch. However, the next day I made sure to watch all of the commercials via Hulu and YouTube. While I was at work, I noticed that everyone was tweeting about the Google commercial. I had to see it. Needless to say, it didn’t disappoint. I love Google (as hopefully everyone knows) and this commercial just summed up why it’s the number one search engine.

This year, Mullen and Radian6 joined together to create the Brand Bowl. It was a huge success with a lot of Twitter traffic (I should know, I paid attention). Google was ranked the number two Top Scorer based on the sheer volume of tweets about the brand and commercial. They had a volume of 12,353 tweets. They didn’t manage to make it in Top Sentiment, but it is clear that the commercial had a huge impact this year.

Why I Love It

I love the commercial for its simplicity. It’s absolutely perfect. Forget about Google Wave, Google Voice, GMail, and the newly launched Google Buzz. Google started off as a search engine and that is what it does best. There is a reason why “google” has officially become a verb referring to online search. Google may not have been the first, but it is definitely the best of all the search engines. When talking about SEO, companies always refer to Google and how to make it on the first three pages of a Google search. This commercial goes back to the company’s roots and is relevant to everyone.

Why Everyone Else Loves It

There is no denying the adorable factor in this commercial. At first, it is unclear where the ad is going. What is this person searching for? It’s amazing how a person can see how the Google user evolves from a student participating in study-abroad to a father. This advertisements shows that through the use of Google anything is possible. The brand can evolve with us and adapt to our ever-changing needs, wants and habits. Yes, we may want to search for great drinking games today, but in a few years, we will need to know how to write our own vows. Google will always be there.

What Google Did Right

The Superbowl is huge for advertisers. If you have any spot during the Superbowl, you are made in the world of advertising. You are known. You wouldn’t normally think of Google as being a top candidate in terms of Superbowl commercials. Mostly, you think of beer and snack foods with some babies hawking online stock trading. We have seen an emergence with search engines like Bing creating advertising just for their search engine qualities. It’s not the most common, but it keeps the brand relevant and important to consumers.

I will always love Google, whether or not they continue this high profile advertising. But I think that people now are more invested in the Google brand due to a commercial that truly captured their hearts.