Posts Tagged ‘ social media ’

Can Social Media Predict the 2012 Elections?

Recently I began as a Buzz Builder at Likeable Media. So, to kick of the semester I wrote a blog post about social media and the 2012 elections. Click on the image below and “Like” it or tweet about it! Comments and feedback are always appreciated!

Want a Job? Make Sure Your Social Profiles Are In Tip-Top Shape

I recently came across a really great infographic from Mashable on how recruiters are using social networking to screen job candidates. Here’s the most important things I think you should know:

Image Credit: Mashable

  • 91% of prospective employers look at social profiles before they choose whether or not to hire you.
  • 69% of those surveyed have not given someone a job based on what they saw online.
  • 68% have given someone a job based on what they saw online.

The bottom line is that employers will look at what you’re doing online before they hire you. You better make sure that what you’re posting reflects positively on who you are as an employee.

Here are some tips to help improve your chances of landing your dream job:

  • Don’t bad-mouth an employer. Ever.
    No matter how much you may hate your job, don’t go blabbing all about it on Facebook, Twitter and your blog. 11% of people surveyed for the infographic said they didn’t hire someone because they were negative towards an employer. If someone in HR of the company you’re applying to sees that, then they’ll think that you’ll do the same to their company. They may also think that you’re a diva or hard to please. Don’t ever say anything bad about your current or past employers online. It kind of makes you look like a whiny baby.
  • Keep the partying private.
    Everyone likes to relax and unwind after a long week. If you’re the type of person who likes to party and drink with friends, don’t put it online (or at least change your privacy settings so only certain people can see them). It reflects poorly on you as an employee. Employers don’t want someone coming into work hungover. They also don’t want someone who puts a priority on drinking and partying, because they may assume that it takes precedence over work to you.
  • Be Honest.
    This may sound lame and common sense, but some people may not be consciously aware of it. By be honest, I mean be yourself. Make sure that who you are in person is reflected by your online personality. If you’re lying about your qualifications, an employer can find out. Also, if you’re extremely outgoing online, and timid and shy in person, an employer is going to be confused as they try to figure out who you actually are.
  • Get Creative.
    Stand out from the crowd. Do something different. 36% of employers surveyed said that they hired someone because their social networking profiles showed creativity. If you show creativity online, then a prospective employer will see you as a creative person and problem solver, which are desirable qualities in an employee.

Of course, none of these are absolutes. And, if you aren’t qualified for the position that you applied for, editing your social profiles won’t save you. Just keep in  mind that social networking is a powerful tool. If you use it properly, you could get a great internship or job.

Was Google+ Ever the “Facebook Killer”?

Back at the end of June, Google launched Google+ in beta for users only with an invitation. I remember feeling like I absolutely HAD to get an invitation as soon as humanly possible. I love trying out new social networking sites, so I obviously had to get my hands on this one. I’m already Google crazy, why wouldn’t I want to sign up?

Soon enough, I got my wish and signed up for Google+. Since then, I honestly haven’t done much with it. A post here, a post there. A new profile picture. I even got the iPhone app. But I just don’t use it a lot, it at all. It’s just one more network for me to be on.

When Google+ first came out many people touted it as a “Facebook killer“. After the service opened to the public in September, traffic to the site spiked, which I completely expected. This week, traffic to the site fell 60%. Was Google+ ever really a “Facebook killer“? Here’s what I think.

One more social network, one more thing I gotta deal with
In all honesty, Google+ is just another social network and at this point people are getting burned out. We’re already on over-load. With Facebook, Twitter, YouTube, foursquare, LinkedIn, GetGlue, SCVNGR, Instagram etc, people already have a lot going on. Google+ was something else that we had to deal with, and it was just too much.

Awkward Space
Google+ occupied an awkward space in the world of social networking. At first, this seemed like a main selling point. It was a lot like Facebook in the way you could create a profile, add pictures and communicate with friends. But, it integrated the open-ness of Twitter of being able to follow anyone you want and not being limited to friend request approvals. It seemed like a match made in heaven. Google+ created its own space. However, the place in between Facebook and Twitter was kind of awkward. Personally, I was trying to figure out what I would share on Google+ that was different from Facebook and Twitter. How could I use this new space? Clearly, most people, like me, haven’t been able to figure it out.

Who are you?
I feel like every day I get notified by Google+ telling me that someone added me to one of their Circles. The problem with that is that I have no idea who these people are. It makes me awkward and uncomfortable, especially since most of these people just seem like spam (Does anyone else have this problem?). On Facebook, I only want “friends” to read what I write. On Twitter, I don’t really care who reads it. On Google+ I can’t figure out who my audience is.

Ultimately this brings me to a few questions: are people on social media overload? Is there a limit to the number of social networks we can be on before we get completely burned out?

To be honest, I don’t have the answers to these questions. And as for Google+ time can only tell what will happen to it. Maybe it will make a comeback. Maybe it will be the next Google Wave. What do you think will happen to Google+?

Want to Land a Job at Google, Facebook or Apple?

In these tough economic times, it can be difficult to find a job. However, it’s possible to be hired by companies like Google, Facebook, and Apple, you just need to know what to do. I love this infographic from Mashable. Enjoy!

Image Credit: Mashable

Could Social Media Hurt Your Business?

Over the weekend, I heard about how the Riverside Hotel in the UK had “catastrophic collapse in bookings” due to a red flag on its page through TripAdvisor. The red flag claims that they believe that those associated with the hotel were posting fake reviews of the hotel to boost ratings. This occurred when TripAdvisor tracked the IP address of one of the reviews back to the hotel. The hotel claims that one of their guests posted a review while on the hotel’s Internet connection. According to the hotel owner, Deborah Sinclair, the flag on the TripAdvisor page has ruined business.

“When it went up, the phone stopped ringing. I guarantee 100% I’ve not written anything about my hotel on there.”

TripAdvisor recommends to patrons that they don’t review a hotel while they’re staying there, but it isn’t a requirement for posting a review. In my opinion, this isn’t the best system. There will be customers who don’t listen to the rules and recommendations, and will post reviews while staying at a hotel. Should it ruin the hotel’s business?

On the actual page for the hotel on TripAdvisor, the reviews were mixed. While some praise and love the hotel, others hated it. Of course, it’s almost impossible for a business to have 100% customer satisfaction (unless you’re Zappos) so I wasn’t too surprised when I saw the mixed reviews. If the hotel was trying to boost ratings and post fake reviews, you’d think that their ratings would be more consistent with praise.

All of this begs the question, can social media hurt your business? The answer: yes and no.

People will always speak out against businesses they don’t like, or bad experiences that they’ve had with a brand, especially on social media. If your business does get negative feedback through social channels, learn how to deal with it. Boloco does a great job of this by responding to detractors on Twitter without inciting controversy or anger.

Unfortunately cases like the Riverside Hotel are unique, or at least, you don’t hear about them often. To be honest, I’m not sure which side is being truthful in this situation. If the review was fake, then the hotel is paying the price. If TripAdvisor’s review system screwed the hotel over, then clearly there needs to be a major change in their system.

For better or for worse, social media is around to stay. Businesses need to learn how to properly use these channels to gain a larger customer base, and give great customer service. For the Riverside Hotel, they need to forge ahead and develop a strategy to gain back customer support.

Why Everyone Loves Beast

Beast's Facebook Page

Recently Mark Zuckerberg, the founder of Facebook, created a Facebook Page for his new puppy, Beast.  It’s just page packed with adorableness and the new pup already has over 45,000 fans. That seems like a lot for just a dog, right? Actually, Mashable recently posted an infograhic with a focus on man’s best friend and social media. Most Facebook pages for dogs have 50 or less friends. Why does everyone care so much about this particular one? I have a few thoughts:

  • It offers insight into the elusive Facebook founder’s life. Even though he created this online social networking empire, his personal life isn’t really that well known. But aren’t we all a little bit curious what goes on behind the computer screen? By looking at Beast’s life, we get a glimpse into Mark’s life.
  • Dogs seriously are man’s best friend. Okay, maybe not everyone is a dog person, but I definitely am. Most people like having an animal companion, and its a common interest. Pets can bring people together
  • Social media is becoming more and more integrated into our everyday lives. Why wouldn’t we include our pets and other non-human entities?
  • The bottom line, is that the dog is frickin’ adorable. Between the pictures and status updates, you just can’t help but want to cuddle that fluffy ball of fur.

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History of Social Media Infographic

Recently, Mashable posted a really awesome infographic on the history of social media, and felt like it needed to be shared. Disclaimer: I love infographics.