Archive for the ‘ Advertising ’ Category

The Lonely Island Can Sell Me Anything

Image Credit: Jason in Hollywood

Every year Doritos does their crowd-sourced SuperBowl commercials. They’re always fun and they give fans an opportunity to engage with the brand on a massive scale. Recently, Doritos announced a new addition to their SuperBowl competition this year – The Lonely Island. If you don’t know who The Lonely Island is, than you must be living under a rock. It’s comedy geniuses Andy Samberg, Jorma Taccone and Akiva Schaffer. They started off doing SNL Digital Shorts that everyone knew and loved (Dick in a Box anyone?) and they turned it into their very own comedy/music group. The three guys write everything, and they often get help of celebrities (like Lady Gaga) to work on songs with them. Note: I am obsessed with The Lonely Island.

The Doritos SuperBowl ad competition is going to work like this: consumers can submit ads just as they would any year. But this year, you’re not only competing against everyone else, but The Lonely Island too. Whichever ad out of the ones aired get #1 on the USA Today’s AdMeter, gets a $1 million prize. If The Lonely Island wins, that money is donated to charity. Even if you don’t win the money, you’ll still get a chance to work on a “Doritos Project” with the trio.Just submit your video to www.crashthesuperbowl.com/ between October 3rd and and November 21st.

The Lonely Island also promoted RÖKK vodka with a funny, quasi-sexy ad.

When they released their latest album, Turtle Neck & Chain (a recent favorite on my iPod) I saw a billboard for the album, complete with RÖKK vodka near my apartment in Allston. I’ve never tried RÖKK before, but I might as well now. The Lonely Island just instantly upped the cool-factor of the Swedish brand vodka.

There is something about The Lonely Island that is incredibly appealing to my demographic. They don’t take themselves seriously at all, and I appreciate that. If I felt as though the group was trying to sell me something seriously, I wouldn’t be into it. But their irreverence and humor is what makes the ads they’re featured in so appealing. Who would’ve thought that using a group that makes fun of advertising, makes products more marketable

Advertisements

Gulp.

By now most of you have probably seen Gulp, the world’s largest stop-motion animation. But, just for fun, here it is again.

The short film was shot entirely with a Nokia N8, across over 11,000 square feet. Needless to say, it’s really cool.

The great thing about this video, is that you know that it’s shot with a Nokia camera, but it’s not in your face. It was a clever way of Nokia showing off the N8’s capabilities without being an overwhelmingly branded video. Definitely not annoying. In my opinion, snaps for Nokia.

Twitter as an Advertising Platform?

Photo Credit: carrotcreative via Flickr

Today I read (via TechCrunch) that Twitter might be revealing its advertising platform at this year’s SXSW, calling the platform “fascinating” and “non-traditional”. To be honest, I’m not totally sure about this. Yes, Facebook has advertising and its been working out fairly well for them. But I wonder, with Twitter’s micro-blogging setup, will it be as easy to integrate advertising?

Currently, there are different services through Twitter where you can advertise, including SponsoredTweets and SocialSpark. There is even a service called Ad.ly in which celebrities can tweet about a product or brand along with a link for followers to click. It is shown that the link it from Ad.ly and it will say that the tweet was sent from the Ad.ly platform. Although at times this way seem deceptive, if you know what you’re looking for, the patform is fairly genius. It’s an interesting way to integrate advertising and social media.

In a few of my classes, my professors have talked about how difficult it is to integrate traditional means of advertising and social media. When you think about it, originally, social media was about networking and building friendships – not a way to build brand loyalty. It just developed through conversation. In a way, these attempts at Twitter advertising could still be messing with the original purposes of the site.

Some think that Twitter advertising could be insanely successful. In all honesty, my mind isn’t made up. A company’s goal is to make money and one of the ways they can do that is through advertising and sponsorship.

In my opinion, in order for these endeavors to succeed, it needs to do two things:

  1. Be honest – let people know that it’s advertising. Some people think that sponsored tweeting can be deceptive and mislead people if they aren’t well informed. People need to know the difference between real content and advertising or when they learn the truth, it can cause a feeling of alienation.
  2. Target, target, target – I’m a 19 year-old girl. I don’t want to be getting advertising for erection pills and Botox. Show me brands that I’m interested in or a brand that could possibly connect with me. They need to find a way to specifically target people based on their location, demographics and content. Otherwise, it’ll all just feel like spam and no one wants that.

Ultimately, it’s up to the brains behind Twitter to make any final decisions. I personally wouldn’t mind advertising via Twitter, it just needs to be done in the correct way. Otherwise, some of my fellow Twitter-ers may be unhappy.

Woman’s Last Stand

During the SuperBowl, Dodge came out with this advertisement titled “Man’s Last Stand”

Now, you’re probably wondering why I would still comment on SuperBowl commercials. That was a while ago (in the mind-spand of a college student). Personally, I find the original ad completely ridiculous. Get over yourselves, Dodge. Conveniently, I recently came across a spoof called “Woman’s Last Stand“.

I think the spoof is great and says everything that I was thinking when I watched the original spot the Monday after the SuperBowl. I figured I don’t have a whole lot more to say on the matter. I think it’s understood at this point. What do you think?

Parisian Love, Google Style

This Sunday was the Superbowl. Not only is it a time for football, but it is a time for commercials. Unfortunately, I was unable to watch. However, the next day I made sure to watch all of the commercials via Hulu and YouTube. While I was at work, I noticed that everyone was tweeting about the Google commercial. I had to see it. Needless to say, it didn’t disappoint. I love Google (as hopefully everyone knows) and this commercial just summed up why it’s the number one search engine.

This year, Mullen and Radian6 joined together to create the Brand Bowl. It was a huge success with a lot of Twitter traffic (I should know, I paid attention). Google was ranked the number two Top Scorer based on the sheer volume of tweets about the brand and commercial. They had a volume of 12,353 tweets. They didn’t manage to make it in Top Sentiment, but it is clear that the commercial had a huge impact this year.

Why I Love It

I love the commercial for its simplicity. It’s absolutely perfect. Forget about Google Wave, Google Voice, GMail, and the newly launched Google Buzz. Google started off as a search engine and that is what it does best. There is a reason why “google” has officially become a verb referring to online search. Google may not have been the first, but it is definitely the best of all the search engines. When talking about SEO, companies always refer to Google and how to make it on the first three pages of a Google search. This commercial goes back to the company’s roots and is relevant to everyone.

Why Everyone Else Loves It

There is no denying the adorable factor in this commercial. At first, it is unclear where the ad is going. What is this person searching for? It’s amazing how a person can see how the Google user evolves from a student participating in study-abroad to a father. This advertisements shows that through the use of Google anything is possible. The brand can evolve with us and adapt to our ever-changing needs, wants and habits. Yes, we may want to search for great drinking games today, but in a few years, we will need to know how to write our own vows. Google will always be there.

What Google Did Right

The Superbowl is huge for advertisers. If you have any spot during the Superbowl, you are made in the world of advertising. You are known. You wouldn’t normally think of Google as being a top candidate in terms of Superbowl commercials. Mostly, you think of beer and snack foods with some babies hawking online stock trading. We have seen an emergence with search engines like Bing creating advertising just for their search engine qualities. It’s not the most common, but it keeps the brand relevant and important to consumers.

I will always love Google, whether or not they continue this high profile advertising. But I think that people now are more invested in the Google brand due to a commercial that truly captured their hearts.

Axe Wants You To Clean Your Balls

Recently, Axe came out with a new advertisement. Axe has always been about the male sex drive and smelling nice so that you can attract more chicks. Because that’s what is important, right? Eh, maybe not so much. Being a young female women, I will admit that I enjoy the smell of Axe on a guy, just so long as he doesn’t take a shower in it. However, often times I’m floored by their incredibly sex-driven advertising and it isn’t really a turn on.

Axe is owned by Unilever, the same company that promotes women empowerment with their Dove’s Campaign for Real Beauty. Most people at this point usually say, “Really? That’s the same company?” Why yes it is. Sorry to disappoint. These two very different perspectives of the sexes from two very different products and brands could be a problem for Unilever. There isn’t any consistency as far as the Unilever brand goes (Did you know that Unilever owns Ben and Jerry’s too? That’s just fucked up).

Now, how do I really feel about this advertisement? I’m not quite sure. As an immature 19 year-old who enjoys bathroom jokes as much as the next person, I think it’s pretty funny. There are two chicks promoting an Axe body scrubber meant to help guys clean their balls. The number of sexual innuendos are pretty funny. However, as a feminist (not the type you’re thinking) consumer, I’m a little bit offended.

So what does this mean? Well, I still have mixed feelings about this commercial. It’s undeniable how funny it is. But at the same time, I’m a little bit ashamed that I find it so funny. I’ve never liked the way that Axe presented themselves as a brand. I know that it is possible to have mixed feelings, but I don’t think I like it.

Watch the advertisement above and let me know what you think.

Product Placement Done Correctly

Hope everyone’s 2010 has started off swimmingly! I started it taking antibiotics. I’d say it was fairly successful.

Being a Marketing Communications major I can point out product placements in just about anything (American Airlines and Up In the Air anyone?) So it was refreshing to watch the first season of 30 Rock and actually have a show be transparent about product placement. I’ve been watching this show a lot lately and it’s absolutely genius.