The Ever-Changing Facebook Layout (Part Deux)

Way back in February of 2010, I wrote about a huge Facebook overhaul that changed everyone’s profiles and News Feeds. After f8 yesterday, and a huge overhaul on your News Feed a few days ago, Facebook is once again changing the game. However, this time around, I think the changes are going to be much more profound and have a larger impact on the way you Facebook. Here are some of the highlights:

  • The Timeline
    Your Facebook profile is going to be much different than you currently know it to be. A new algorithm is being introduced to your profile in which it sorts out the most “important” events from your profile and highlights them on your page. Not only that, but your Facebook will go back to when you were born. How crazy is that?! You can go in and add photos to your childhood years so your Facebook essentially is the timeline of your entire life. Personally, I think this feature is incredibly cool and it’s going to make changing from Facebook to another social network (ahem, Google+) all the more difficult. Why would you abandon your profile when it chronicles your entire life?Some are even talking about Facebook replacing scrapbooks with the new Timeline feature.
  • The Cover
    A lot of people on my Twitter feed were commenting about how the Facebook redesign looks a lot like a blog, mainly because of the Cover feature. On the top of your profile you’ll have a “Cover” or a photo that you chose to represent who you are. It’s the first thing people see and in my opinion, it’s going to be a huge personal branding opportunity.
  • Stories
    With the new algorithm, I mentioned that Facebook picks what events were most “important” in your life and highlights them on your profile. But fear not, it’s still customizable. There will be Star and Remove options where people can chose what to highlight, and what to remove. That way, your Facebook page becomes uniquely you and exactly what you want others to see.
  • Open Graph
    Open Graph will allow apps to be much more integrated with your Facebook profile. It will allow the apps to automatically update in the background what you’re doing. Facebook has partnered with several different companies (including Netflix, Spotify, and Nike+) to create this seemless integration. Out of everything in the f8 conference, this is what I think will be the least popular feature. We don’t want to share what we’re doing all the time with our friends. To be honest, I don’t really care what my friend Jessica is listening to on Spotify at that very moment, or what Mike is watching on Netflix. I want the option to filter what people see and what they don’t.

Overall, I think the changes are a great move for Facebook. It’s making itself THE social networking tool for your life, and possibly forever. Who wants to switch from Facebook to another platform when Facebook already has your entire life chronicled?

What are your thoughts on the new Facebook profile?

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