Stop Sex Trafficking With Social Media

Note: This post was originally written for Emerson Social Media

The Demi & Ashton Foundation (or DNA Foundation) recently launched an online video campaign called “Real Men Don’t Buy Girls”. It features celebrities such as Jamie Foxx, Bradley Cooper, Sean Penn, and Justin Timberlake.

My personal favorite features the Old Spice guy Isiah Mustafa and Mashable’s Pete Cashmore.

The videos focus on “real men” who know how to run their lives, be independent and are overall awesome. As a result, they don’t buy girls who are trafficked for sex.

The campaign is mainly focused on YouTube, but also has an outlet on Facebook. Through Facebook, you can “Prove You’re a Real Man” or that you “Prefer Real Men”. Personally, I prefer real men.

1.2 million children are trafficked for sex every year, with 150,000 of them in the United States. And, every 10 minutes, a woman or child is trafficked to the US for forced labor. The sex trafficking industry is the third largest criminal industry with over $27 billion a year in profits.

Moore was quoted saying, “The goal of our Real Men campaign is to inform men about the reality of child sex slavery. People need to know that this isn’t a problem that is happening ‘somewhere else.’ Hundreds of thousands of children are currently enslaved in the United States. These girls could be your neighbors, your sisters, or your daughters. We are committed to raising awareness about child sex slavery and ending this horrible crime.”

The DNA Foundation is also selling t-shirts on Threadless to support their cause.

It’s unseen whether or not the celebrity overshadows the message of the ad, but I personally think it’s a great tool and idea to gain awareness for the cause.

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