Twitter is just so awesome

My design for Twitter's "over capacity" screenSome have considered 2009 as the year of Twitter, and in many respects, they’re right. Twitter seems to be just the right type of platform to get your message out quickly and effectively. However, there are some critics out there who think Twitter is just a passing phase and not worth wasting time on. But, it is still a useful way to give a message that could gain attention to a brand.

  • It’s more than just a broadcast: it is a way to more intimately connect with your followers. If a dedicated fan of your brand truly believes in your message, they can easily spread the word with a retweet or an @reply. If a customer needs a problem addressed, you can contact them directly and easily. It is a short and simple way to have a two-way conversation.
  • It’s a great way to find out what people think about your business. Utilizing Twitter search is a tool that all business should be savvy in today. You can easily track the amount of coverage your company is getting and exactly what people are saying about it.
  • It’s an easy and simple way to follow trends. Simply put, if it is a trend on Twitter, people are talking about it. Twitter is a way to gauge your audience and find out what is relevant to them at any given time and relevancy is key when it comes to targeting your audience.
  • It’s real time. There is no waiting for publication in a newspaper or magazine. You can get the information and content out as fast as possible and at exactly the right moment.  Need your audience to find out something important? Tweet around noon so that you audience will be more likely to see it.

It’s all part of today’s lingo. If you don’t know what hashtag, retweet, tweetup means, you need to catch up! Social media is becoming more and more important in today’s society and vital for a business’s success in the industry. By putting off using social media, you’re just delaying what will be necessary in the future for your business.

Image Credit: Mykl Roventine via Flickr

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