Archive for March, 2010

Why You Should Never See a 3D Movie

Photo credit: swanksalot via Flickr

Recently, I had a week off from school; a wonderful thing known as spring break. While at home one of my friends and I decided that we should go see a movie together. Of everything that was out we chose to see Alice in Wonderland. I was wary about seeing the movie to begin with, but I figured at the very least I got to leave the house for the night.

When we got to the theater my friend was excited and dying to see it in 3D. So, I sucked it up, paid the whopping $15.25, got my 3D glasses and trudged off to the theater. This was only the beginning of my ordeal.

I sat through the next hour and 48 minutes with a headache and feeling a bit dizzy, and it definitely wasn’t due to a massive sugar overload. Looking through those Disney 3D glasses, I realized a few things. First of all, I didn’t have any other option but to wear the glasses. If I took them off, the screen was nothing but a blur. If I kept them on, the entire movie looked like it was in a foggy haze and the 3D wasn’t even that spectacular. Nothing jumped out to touch me or made me feel like I was there.

So why would anyone waste their money on something like this? I have an idea…

The novelty of 3D – It’s the newest thing to do with movies. They even pushed back the release date of Clash of the Titans to make it 3D. If a movie comes out in 3D, everyone wants to see it with those awesome “special effects”. I think we all just need to take a step back and weigh our options. There is the regular movie experience where nothing is blurry, you can see every color, and hopefully, you don’t get a headache. Or, you can spend way too much money on a ticket and a crappy pair of plastic glasses where your experience is completely miserable.

I know 3D is here to stay which is somewhat disappointing. Maybe in the future the technology can be improved upon so I don’t want to throw up just from sitting in my seat. You never know, maybe one day we can be put inside a movie and experience it. But for right now, I’d like to stick to my traditional movie-going experience.

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The State of the Internet

I thought this video was amazing and I found it from brandflakesforbreakfast. Watch and enjoy!

Twitter as an Advertising Platform?

Photo Credit: carrotcreative via Flickr

Today I read (via TechCrunch) that Twitter might be revealing its advertising platform at this year’s SXSW, calling the platform “fascinating” and “non-traditional”. To be honest, I’m not totally sure about this. Yes, Facebook has advertising and its been working out fairly well for them. But I wonder, with Twitter’s micro-blogging setup, will it be as easy to integrate advertising?

Currently, there are different services through Twitter where you can advertise, including SponsoredTweets and SocialSpark. There is even a service called Ad.ly in which celebrities can tweet about a product or brand along with a link for followers to click. It is shown that the link it from Ad.ly and it will say that the tweet was sent from the Ad.ly platform. Although at times this way seem deceptive, if you know what you’re looking for, the patform is fairly genius. It’s an interesting way to integrate advertising and social media.

In a few of my classes, my professors have talked about how difficult it is to integrate traditional means of advertising and social media. When you think about it, originally, social media was about networking and building friendships – not a way to build brand loyalty. It just developed through conversation. In a way, these attempts at Twitter advertising could still be messing with the original purposes of the site.

Some think that Twitter advertising could be insanely successful. In all honesty, my mind isn’t made up. A company’s goal is to make money and one of the ways they can do that is through advertising and sponsorship.

In my opinion, in order for these endeavors to succeed, it needs to do two things:

  1. Be honest – let people know that it’s advertising. Some people think that sponsored tweeting can be deceptive and mislead people if they aren’t well informed. People need to know the difference between real content and advertising or when they learn the truth, it can cause a feeling of alienation.
  2. Target, target, target – I’m a 19 year-old girl. I don’t want to be getting advertising for erection pills and Botox. Show me brands that I’m interested in or a brand that could possibly connect with me. They need to find a way to specifically target people based on their location, demographics and content. Otherwise, it’ll all just feel like spam and no one wants that.

Ultimately, it’s up to the brains behind Twitter to make any final decisions. I personally wouldn’t mind advertising via Twitter, it just needs to be done in the correct way. Otherwise, some of my fellow Twitter-ers may be unhappy.

From Superbowl Ad to SNL

Betty White is a fairly well known older actress. She’s funny and one of those adorable old people you just can’t help but love.

So far, this year has been pretty good for Betty White. First, She appeared in a Snickers Superbowl ad this February. Next thing you know, people are pushing for her to appear on SNL via Facebook. Now, for the first time in her career, Betty White will be hosting SNL.

Just think about it, that’s an intense leap. I don’t think she considered for a moment that doing a Snickers commercial would land her the coveted post of SNL host, but through the power of the Internet and social media, that is where her career is headed. Granted, it’s sort of late in her career, but better late than never!