Archive for February, 2010

Woman’s Last Stand

During the SuperBowl, Dodge came out with this advertisement titled “Man’s Last Stand”

Now, you’re probably wondering why I would still comment on SuperBowl commercials. That was a while ago (in the mind-spand of a college student). Personally, I find the original ad completely ridiculous. Get over yourselves, Dodge. Conveniently, I recently came across a spoof called “Woman’s Last Stand“.

I think the spoof is great and says everything that I was thinking when I watched the original spot the Monday after the SuperBowl. I figured I don’t have a whole lot more to say on the matter. I think it’s understood at this point. What do you think?

The Ever-Changing Facebook Layout

It seems to me that there is always a redesign of the Facebook site. Recently is no excpetion. Facebook rolled out a new layout around early February. I was one of the first to get the new design, so needless to say, I rubbed it in all of my friends faces and was pretty darn excited about it. Probably a bit too excited.

The new layout is much more simplified, with a focus on search and creating different dashboards for applications, games, pictures, and more. In my opinion, definitely an upgrade from before. Most people would never admit that, though. As hard as it is to accept a redesign of a website, sometimes its necessary. I think we should all just suck it up.

The problem, however, is that it seems as though Facebook always is trying out a different layout and design. Once people start to become comfortable and savvy with one, another comes along. It’s great that the developers of Facebook are so forward-thinking, but it often makes people upset. After each new layout, for weeks all you get are group requests with “IF 1 MILLION PEOPLE JOIN FACEBOOK WILL CHANGE BACK TO THE OLD LAYOUT”. Sorry, but that just isn’t true.

In order for Facebook to stay relevant and connected to its audience, regular updates and changes are necessary (I’m still waiting for a dislike button, you hear me, Facebook?). I mean, where would we be if companies didn’t regularly update their software and platforms? Barnes and Noble keeps updating the Nook software while BlackBerry regularly updates the software, and most recently its browser, to make sure their phones are ready for whats next.

I am not afraid to admit that I like the new Facebook layout. It makes my life way easier, to be completely honest. Yes, at first it takes time to get used to, but things change all the time! We all need to admit to ourselves finally that sometimes, companies, especially those in the fields of technology and social media, need to update regularly. It’s necessary for continued growth.

So stop complaining and get over it.

TNGG: Continuous Birth Control, My Solution for Baby Prevention

Seeing as how Sunday was Valentine’s Day, it only seems fitting that this week is Sex Week on The Next Great Generation. Today, I have an article published all about birth control and my experiences with it. Click the picture to go to the post and enjoy!

Parisian Love, Google Style

This Sunday was the Superbowl. Not only is it a time for football, but it is a time for commercials. Unfortunately, I was unable to watch. However, the next day I made sure to watch all of the commercials via Hulu and YouTube. While I was at work, I noticed that everyone was tweeting about the Google commercial. I had to see it. Needless to say, it didn’t disappoint. I love Google (as hopefully everyone knows) and this commercial just summed up why it’s the number one search engine.

This year, Mullen and Radian6 joined together to create the Brand Bowl. It was a huge success with a lot of Twitter traffic (I should know, I paid attention). Google was ranked the number two Top Scorer based on the sheer volume of tweets about the brand and commercial. They had a volume of 12,353 tweets. They didn’t manage to make it in Top Sentiment, but it is clear that the commercial had a huge impact this year.

Why I Love It

I love the commercial for its simplicity. It’s absolutely perfect. Forget about Google Wave, Google Voice, GMail, and the newly launched Google Buzz. Google started off as a search engine and that is what it does best. There is a reason why “google” has officially become a verb referring to online search. Google may not have been the first, but it is definitely the best of all the search engines. When talking about SEO, companies always refer to Google and how to make it on the first three pages of a Google search. This commercial goes back to the company’s roots and is relevant to everyone.

Why Everyone Else Loves It

There is no denying the adorable factor in this commercial. At first, it is unclear where the ad is going. What is this person searching for? It’s amazing how a person can see how the Google user evolves from a student participating in study-abroad to a father. This advertisements shows that through the use of Google anything is possible. The brand can evolve with us and adapt to our ever-changing needs, wants and habits. Yes, we may want to search for great drinking games today, but in a few years, we will need to know how to write our own vows. Google will always be there.

What Google Did Right

The Superbowl is huge for advertisers. If you have any spot during the Superbowl, you are made in the world of advertising. You are known. You wouldn’t normally think of Google as being a top candidate in terms of Superbowl commercials. Mostly, you think of beer and snack foods with some babies hawking online stock trading. We have seen an emergence with search engines like Bing creating advertising just for their search engine qualities. It’s not the most common, but it keeps the brand relevant and important to consumers.

I will always love Google, whether or not they continue this high profile advertising. But I think that people now are more invested in the Google brand due to a commercial that truly captured their hearts.

My Desire to Become Mayor of Everything

Image Credit: dpstyles™ vick Flickr

Lately this phenomemon called Foursquare has completely taken over my life. Currently, I am the mayor of four places, have six badges, have had 85 check-ins with only a total of fourteen nights out. In my opinion, that is sad. The reason why I have suddenly taken to this trend is because they just came out with the BlackBerry application. It all started off with the iPhone, and then it went to Droid and even Palm devices. But the BlackBerry application took soooo long. I thought it would never happen.
As a result, I now check-in almost everywhere I go. But hey, it’s paid off in a very short period of time. Two weeks and already mayor of four places?! I’m good! However, I do kind of feel bad for my friends. Now whenever we go somewhere, I always need to ignore them for a minute to use my phone. Also, for a while, I would tweet almost everywhere I went. It completely took over my Twitter feed. Needless to say, now I only tweet about foursquare when I become mayor or get a badge.
Recently, Bravo (the TV station), teamed up with foursquare so that users can now check-in at over 500 Bravo-tagged locations. You can even earn Bravo badges. Definitely interesting and if I lived anywhere near a Bravo-tagged location, you could probably find me there.
Small businesses have also taken notice of foursquare. At some places, if you are the “mayor” you can get a discount. Also, businesses are able to see who is checking in nearby and utilize that information. In fact, after going out for sushi, a nearby taco restaurant began to follow me on Twitter. True story.
However, foursquare has also recently come under fire. They introduced the Douchebag badge o people’s distaste. Some people were offended that they received the badge for checking into places that were tagged douchebag. Personally, I think it’s hilarious and people need to stop being so offended.
Love it or hate, foursquare is here to stay. It’s a fun social application that is now available to most users that can access the internet on their phone. There is something entertaining and special about earning badges and becoming a fake mayor just for looking at your phone. My addiction will continue. Hopefully I can become mayor of 10 places at once and unlock the Super Mayor badge!