Archive for January, 2010

TNGG – CNN: Reporting the Future

So for those of you who don’t know, I write for The Next Great Generation. Last night my latest article was published. Click the picture to check it out.

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Welcome, @billgates

Recently Bill Gates joined Twitter. That is right, the founder of Microsoft joined Twitter with the handle @billgates. To me, this story is just astounding. He surpassed 100,000 followers in just 8 hours! The reason why he got so much exposure in such a short time was due to a tweet from Caroline Mizumoto. Where can I sign up for that kind of publicity and exposure?

With the launch of his new Twitter account, Mr. Gates also launched a new website with a blog-like format. Absolutely genius. Of course, Bill Gates is so widely known that he could gain so many followers in so quickly. A great way to unveil his new website to get as much traffic as humanly possible.

Needless to say, I’m impressed.

Axe Wants You To Clean Your Balls

Recently, Axe came out with a new advertisement. Axe has always been about the male sex drive and smelling nice so that you can attract more chicks. Because that’s what is important, right? Eh, maybe not so much. Being a young female women, I will admit that I enjoy the smell of Axe on a guy, just so long as he doesn’t take a shower in it. However, often times I’m floored by their incredibly sex-driven advertising and it isn’t really a turn on.

Axe is owned by Unilever, the same company that promotes women empowerment with their Dove’s Campaign for Real Beauty. Most people at this point usually say, “Really? That’s the same company?” Why yes it is. Sorry to disappoint. These two very different perspectives of the sexes from two very different products and brands could be a problem for Unilever. There isn’t any consistency as far as the Unilever brand goes (Did you know that Unilever owns Ben and Jerry’s too? That’s just fucked up).

Now, how do I really feel about this advertisement? I’m not quite sure. As an immature 19 year-old who enjoys bathroom jokes as much as the next person, I think it’s pretty funny. There are two chicks promoting an Axe body scrubber meant to help guys clean their balls. The number of sexual innuendos are pretty funny. However, as a feminist (not the type you’re thinking) consumer, I’m a little bit offended.

So what does this mean? Well, I still have mixed feelings about this commercial. It’s undeniable how funny it is. But at the same time, I’m a little bit ashamed that I find it so funny. I’ve never liked the way that Axe presented themselves as a brand. I know that it is possible to have mixed feelings, but I don’t think I like it.

Watch the advertisement above and let me know what you think.

Avatar Made Easy

I still haven’t seen Avatar, and frankly, I’m not that interested. Yes, James Cameron may have worked some kid of voodoo movie-magic, but I don’t really care that much. I recently came across this picture from Boing Boing, and I think its hilarious. It’s probably an exact plot line of the movie.

But think about it for a moment. What does this mean? To me, it means that movies today are just recycled. It’s the same plot line for everything. If its a romantic comedy, take two people who hate each other, throw them in a room together and then they’re in love. For a Michael Cera movie, just make it about a horny, awkward teenager and you’re golden (I’m still waiting on the Arrested Development movie).

I mean really, Hollywood? Can’t we do better than this. I think audiences today are much more sophisticated than that. It’s very rare that you come across a movie that, at the very least, appears to be original.

Really, Vitamin Water?

Image via Mashable

The wold of Facebook, in my opinion, is larger than life. And today is the perfect example of that.

Vitamin Water recently let Facebook users create its new flavor. Now, we have Vitamin Water Connect. The flavor is described as “a tasty black cherry-lime flavor made with caffeine and 8 key nutrients.”

Is it just me or could this be somewhat negative? Do we really want to associate Facebook with some “water” that is chock-full of caffeine? The last thing we need is to perpetuate the stereotype that social media users (mainly Gen Y) are caffeine freaks. Maybe it’s just my perceptions, but hey, I’m that’s just the way I see it.

This was the message that went along with the announcement on Vitamin Water’s Facebook page:

“unlike the never-ending debate over whether it’s rock-paper-scissors or paper-rock-scissors, based on your votes and your designs, the latest flavor of vitaminwater has FINALLY been decided… introducing the black cherry-lime flavored vitaminwater named… connect! check out this new package- flavor & ingredients, name & label design- all inspired by you- our fans. it’s got 8 key nutrients plus caffeine. thanks for all your help- especially to the grand prize winner Sarah from Illinois and the four other finalist http://budurl.com/q27w. vitaminwater connect will be available in stores nationwide in march this year- so until then, stay hydrated- and keep your eyes here for news, updates and special offers for connect, including a possible sneak tasting opportunity. and btw… it’s rochambeau!”

Congratulations to Sarah from Illinois. At least she’s getting money out of this deal.

Product Placement Done Correctly

Hope everyone’s 2010 has started off swimmingly! I started it taking antibiotics. I’d say it was fairly successful.

Being a Marketing Communications major I can point out product placements in just about anything (American Airlines and Up In the Air anyone?) So it was refreshing to watch the first season of 30 Rock and actually have a show be transparent about product placement. I’ve been watching this show a lot lately and it’s absolutely genius.